As many of you know, I still can't stop talking about the Sony Bravia Ad, "Balls." It is the most beautiful piece of video I have EVER seen. Having worked in Advertising for many years, I'm always on the look out for great ads. For me, the greatest ads are true pieces of art.
In a seemingly unrelated, yet very related story, I just bought the most beautiful and amazing phone ever. Thanks to the crappy US carriers, I had to bite the bullet and get it via eBay. Oh, what phone? The Samsung X820. It's the world's thinnest phone. Think Nano thin. After loading a couple songs onto the phone, I just now decided to load the Bravia Ad, since it's amazing...and it should always be within arms reach (thanks Coke). So, I googled the key words to find the url.
That's when I discovered that they're making another ad. And they're done with the bouncy balls. This time...they're using paint. PAINT?! Yes, they used massive paint explosions. 10 days of filming. More than 18,000 GALLONS of paint. And 250 people. It's coming in the Fall.
Check out the latest info on the new spot here. When it's finished, I promise to post. In the last spot, they broke José González. Who's next?